Dunlop tyre re launches into the Nigerian market

DUNLOP South Africa has  announced the re-entry of  Dunlop tyre into the Nigerian market.

Chief Executive Officer, Dunlop South Africa, Riaz Haffejee, made this disclosure at the official re-launch of Dunlop tyre in Lagos.

He said that his company decided to bring back the brand into the Nigerian market because of the history of the brand in the country.

According to him, Dunlop tyre will be solely distributed in the country by Somotex Nigeria Limited, adding that the distributorship deal was given to the company based on its “marketability’s strength, extensive network of distribution channels, which are not only spread across the country, but has stood the test of time.”

He said that Dunlop South Africa would put all machinery in place in collaboration with her Nigerian counterpart to ensure the growth of the brand in the country.

Haffejee noted that Dunlop tyre was a household name known for its quality and durability.

“We are fully committed to supporting Somotex in re-building the Dunlop brand in this country and you can count on us when it comes to putting our full weight behind it. As you can see, the new Dunlop tyre coming into the market is backed with warranty. This is a sure sign of our commitment to the brand internationally and we shall keep our word always,” he said.

On the company’s plan for the brand, Haffejee said: “Our plan is to continually ensure that Nigeria’s iconic brand - Dunlop tyre - is back on the wheels on Nigerian roads ensuring safety, better performance and above all value for money.”

Managing Director, Somotex Nigeria Limited, Anil Mohinani, said the company decided to partner with the South African based company with the aim to re-position the brand back at the top of the Nigerian tyre market where it rightfully belongs.

“We are into this re-launching of the Dunlop brand to firstly inform the public of the new distribution channel in the country - Somotex. Secondly, to create awareness about the brand re-launch and importantly to let the tyre users know that the product is back with the best offering tyre users can get, which includes quality, safety and low cost per kilometer-all backed up by warranty cards, which was launched in the course of the event.

Also speaking at the event, the Vice-President, Somotex Nigeria Limited, Ajay Singh, said that his company was ready to embark on task, pledging that Nigerians should expect a Dunlop tyre of quality grades.

“We are ready to roll out the Dunlop brand into the market through our company’s distribution network, which has presence in all the regions of the federation, including Federal Capital Territory, Abuja,” he said.

He however said his company has unlimited access to different sizes and range in the brand segment from South Africa and Japan, where the tyres are produced with the latest technology in the industry and best of designs that is in line with the new generation of cars, buses and trucks from the automobile industry.

from The Guardian

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